Googims a South Korean apparel brand, designs focus on the line drawings and cute cartoon mascots, as well as angel wings and random phrases.

Googims which means “wrinkles” in Korean, representing the wrinkles one gains when facing life’s myriad challenges. A fun and uniquely Korean brand of clothing, Googims conveys the rituals and moods of daily life in an irreverent and irresistible manner.

Googims high-quality clothing items use stark, primary colors and a variety of catchy phrases and designs to highlight the precious and frequently fleeting emotions of our everyday lives. Googims’ peerless brand of humor helps the sensitive and fashion-conscious soul express their individuality. No matter the person or the place, there’s a Googims item for everyone!

Googims’ brand endorser is ballad singer/host Kim Jong Kook, who is currently a regular cast member of the variety show Family Outing.

You can purchase Googims clothing from YesStyle’s exclusive store, which also happens to have sales all the time.

Here are some of the hottest and most recent releases from Googims: