Japan gets all the best sodas and pops. If you’re unsure about that, just look at the bizarre and delicious Pepsi flavors that satisfied thirsty residents. Not to be outdone, Coca Cola released a new product last month that is perfect for the hot Japanese summer. The Super Chill!! Coke has the ability to transform itself from liquid refreshment to frozen slushy treat.

The Super Chill!! Coke was first seen as a promotional item at a trade show in 2010. Since then, it has been quietly test launched in Hong Kong. The latest development involves a much wider distribution throughout northeastern Japan. In total, over 1,000 machines capable of dispensing the refreshing soda are located in 7-11 locations. There’s no word at this time if Coke plans to expand this coverage area to include the larger cities, like Tokyo, Osaka, and Kyoto.

There’s no walking to the generic cooler section when the craving for a self-freezing Coke strikes. There are specialty machines within each 7-11 that require customers purchase a card at the counter. After inserting that card in the vending machine, a regular looking bottle of Coke appears. To enjoy the beverage, there are three simple steps. First, you open the bottle. Second, you take a sip (saying ‘Ahh’ as you do so is optional). Finally, seal the bottle and turn it upside down. Now the magic begins.

Within seconds of turning the resealed bottle upside down, the cola begins to thicken and turn into an icy slush. Opening the bottle and pouring it into a cup only quickens the process. Within a minute, the bottle or glass is worthy of being a 7-11 Slurpee or, perhaps more fitting, a Kwik-E-Mart Slushie as made famous on the television show The Simpsons. The drink remains frozen for over an hour if stored in the bottle. That’s perfect for people moving around during summer heat.

The science behind the self-freezing Coke begins with the vending machine. Inside, bottles are stored at 25 F (-4 C). Once the seal on the bottle is broken, the below special additive in the Coke, kept in check by the subfreezing temperature of the machine, kicks into action. It forms bubbles of carbon dioxide, which create ice crystals and eventually freeze all the liquid. For those worried about the additive affecting the taste, worry no more. The taste is identical to a regular Coke. Hopefully, the wider world will soon enjoy the Super Chill!! Coke. But for now, add this to your list of reasons to visit Japan.


Sun Tzu has spent about 7 years in Asia traveling through Japan, Hong Kong, China, and Korea. A true fan of everything that is weird and strange, he decides in the end what is displayed and published on this site. Sun has previous experience writing for numerous print mags such as XLR8R, URB, and Movement Magazine.