This appears to be a new golden age of viral marketing for Asian products. Commercials for items ranging from KFC flavored nail polish to vacuums capable of letting someone climb the outside of a skyscraper are generating millions of views per day. While the products themselves may not be the most fascinating, the weird ways they’re being marketed are of particular interest. Take the latest instance of a fan produced by a Chinese electronics manufacturer. It relies on the apparently tried and true belief that boob-like softness sells. Who knew?
The China Singfun Electric Group Co Ltd. wanted to get beyond the old cliché that sex sells. When their new fan launched, they decided to target single men as their featured audience. Viewers join one such male as he is walking through a shopping mall. As he enters an electronics store, he tries on a virtual reality headset. Instantly, he finds himself on the beach, frolicking with beautiful women in bikinis. Cutting back to the mall, viewers see that the man in the virtual reality headset is actually running around the store with workers chasing him.
Back in the virtual reality world, the young man begins groping a willing and beautiful bikini clad woman. As he enjoys his encounter with her breasts, reality shows him actually standing in front of a new Singfun electric fan. The wonderful sensation is enough to convince the shopper to buy the fan, and a VR headset, before heading home for some breezy alone time. The commercial ends with the young man having a bloody nose, which he received while ‘motorboating’ the air boobs. As strange as the commercial is, one can hardly argue with the results. According to Singfun, in the three weeks since it premiered, the ad has been viewed over 25 million times. A spokesman for the company also noted that sales are up 300% during that time.
The secret behind the fan’s ability to ‘produce wind currents as soft as boobs’ is the dual blade technology. Sporting one large and one small blade, the wind currents generated from the two blades collide at exactly 16 inches. According to the company, this zone is the primary ‘boob area’ and mimics the average distance a man stands next to a woman while fondling her breasts. That’s some specific market research.