It seems that Japan is all about putting advertisements up above humans, so that we’re forced to look up to see what all the excitement is about. Granted, the latest announcement from All Nippon Airways (ANA) isn’t nearly as grandiose as the Pocari Sweat moon advertisement, but it still will have Star Wars fanboys and fangirls scrambling to get a seat on the new Boeing 787 Dreamliners.
For those of you living underground, the new Star Wars film, The Force Awakens, premiers in December. While Japan has already used the film to generate tourism through its intricate Star Wars rice paddy design, it is strange to see ANA entering into a five-year partnership with Walt Disney, the new owner of the Star Wars films. Throughout their theatrical releases, Japanese audiences have not overwhelmingly flocked to the movies about the struggle between the Dark and Light sides of the Force. Perhaps all that will change with these newly-designed airplanes.
While the first of the Star Wars-inspired planes will feature an R2-D2 paint job on the outside, passengers inside will experience an array of Star Wars products, exclusive to ANA. This includes the option to watch all six existing movies on the in-flight entertainment system, as well as special napkins, meals, and headrests featuring or inspired by Star Wars characters.
For those looking to jet around in these new planes, ANA has created a route tracking feature on their website, although the launch of the first aircraft is still over a month away. The jet featuring both R2-D2 and BB-8 will launch in November, while BB-8’s private plane will start crisscrossing the globe in March 2016. All three flights will be available on routes around the world. Let’s just hope that there are ample bathrooms on these planes since neither droid tolerates pooping in an airplane aisle.