This culinary curiosity has been making rounds in social media lately, and it’s a new menu item for Burger King in Japan. It’s called the Kuro Burger (“kuro” is Japanese for black), and it’s literally black. From the buns to the cheese and sauce, they are all in a color that may not be the most visually stimulating for the appetite, especially for really picky eaters.
This was actually started back in 2012 when the Premium Kuro Burger was first introduced to the menu. The buns were made black with bamboo charcoal, while squid ink was added to the ketchup. In 2013, it transformed into the Kuro Ninja, which had the addition of a slice of bacon for added flavor and body.
While most may be irked by the burger that’s almost completely black, it seems that Japanese customers have taken to the bamboo charcoal used to achieve this effect. Since then, the rest of the ingredients have also been given the black treatment, from the cheese to even the peppers, onions, and garlic sauce.
For late 2014, they have introduced the Kuro Pearl and the Kuro Diamond, with the latter being the more premium one with additions of lettuce, tomato, onion, and other trimmings that are not colored black. Like how Apple introduces new models of the iPhone, it seems that Burger King has made this unusual menu item a center of attraction in Japan.
Most would think that these black burgers are too weird to be delicious. However, Burger King Japan stated in a press release that the previous lines of Kuro burgers had been fairly successful, having received “favorable reception” during their time. These Kuro burgers are all limited editions, so it must be the exclusivity and expedience combined with their novelty that makes them sell.
It also turns out that this was not the first time that a fast food chain had incorporated black coloring in their burgers as McDonald’s in China had “yin and yang” burgers in their menu. Yin and yang are mean to represent the good and evil in society, which is quite symbolic for something as simple as a fast food item.