Without the use of ice, you can now enjoy your cold beer a little longer.

Sounds impossible? Well, not to Kirin Brewery.

Kirin, famous for its draft beer in Japan, has started a new craze in beer-drinking through its latest product, the “Ichiban Shibori Frozen Draft,” introducing its famous Kirin draft beer topped with frozen foam.

Served at -5 degrees Celcius, the foam keeps the beer chilled for up to half an hour. The frozen foam also adds a cool and refreshing texture to the beer.

The foam is processed using a special method called “frozen agitation,” a process developed by the company wherein air is blown into the beer as it is continuously stirred and chilled.

Kirin hopes to boost sales by offering customers a new way of drinking its beer. “We want young consumers to enjoy drinking beer in a new way,” said Koichi Matsuzawa, president of Kirin Brewery.

Launched initially this month in Tokyo, the frozen foam beer will be introduced to restaurants across Japan starting in mid-May, making it available to at least 1,000 restaurants by the end of the year. Expansions to the U.S. and Europe are in the works.

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Vincent Dioquino

Vincent Dioquino

Vince Dioquino is a poet and a freelance writer. He likes travelling and discovering things. When not writing, he can be usually be found drinking, smoking and skateboarding around the metro, looking for inspiration and images for his poetry. He fronts spoken word/rapmetal band Sandiwa.