Cell phone commercials typically focus on the phone’s power, or its ability to multitask, or, given the recent popularity of smart phones, the amount of apps that are available. For the Sharp SH-08C handset, however, we’re given a beautiful forest, a wooden ball, and Johann Sebastian Bach.

Starting with a montage of a beautiful Japanese forest, the video follows the path of a small wooden ball down a makeshift wooden track. As it rolls down the track, it hits various parts of the wood, creating individual notes that ultimately comprise the 10th movement of the Bach tune, “Jesu, Joy of Man’s Desiring.”

The device is called a marimba, a percussion instrument that uses wooden bars as resonators. Each bar is tuned to a specific note. It really is quite brilliant.

I’m pretty certain they didn’t consider the connotations of their slogan, though. “Touch Wood?” Really? I get that the shell of the phone is made of, or designed to look like wood, but I’m sure they could have come up with a less suggestive slogan.

(Link)