Hello Kitty, the popular white cartoon feline that has developed a cult-like following, will soon be pimping theme parks in China with the first Hello Kitty amusement park in the Zhejiang province.
With construction set to begin in July, the 150-acre theme park will focus on appealing to the obsessive nature of the popular Japanese feline’s fans, comprised mostly of preteens and young women. The theme park, which follows on the tails of the recently announced Shanghai Disneyland, will presumably attract a million visitors each year.
The Japanese company Sanrio, which created the tiny white feline, already has two Hello Kitty theme parks in Japan: Puroland, a 500,000 square foot indoor park outside of Tokyo, and Harmonyland (above photo), which rests on 60 acres in the Kyushu prefecture.
The two current theme parks in Japan are very similar to Disneyworld and Disneyland, featuring boat rides, rollercoasters, parades, and even nighttime “spectaculars.” The theme park has been dubbed “The Cutest Place on Earth,” and will feature Hello Kitty and her friends My Melody, Cinnamoroll, and Badtz-Maru.
It’s only a matter of time before one opens up Stateside. Large brands, such as Lego, have ventured into the theme park business, and given that the Hello Kitty brand is worth approximately half a trillion dollars, the smart money is on, well, Hello Kitty taking over the world.