Italian designer Diesel, known primarily for appealing to young adults who think wearing a specific brand will make them cool, are offering Diesel-brand kneepads in India if you purchase $150 worth of merchandise.

Why kneepads? Well, you don’t want your knees to get sore when going to down on your man, now do you?

Yes, Diesel is offering a free set of kneepads designed specifically for giving blowjobs. Considering they look like normal kneepads, one can only assume that the appeal is centered strictly on the brand and not the sense of pride one might get from having the foresight to protect your knees while performing a sexual act considered illegal in approximately half the country.

The beauty of this product lies not in its function but in its packaging. The packaging on the inside features a red background and a woman’s open mouth, in case you forgot what function the kneepads are supposed to have. On the outside we’re treated to a throwback to old ads of the fifties, including marketing slogans such as “knee caps for better head” and “buy one and get one pearl necklace free.”

One can only imagine how something like this would go over in America, where anything sexual is immediately demonized while disembowelment and extreme acts of violence are perfectly welcome. I’d guess not well.

Stay classy, Diesel.

(Link)

Lycurgus

Lycurgus