We’ve touched on some of the more exotic Japanese Kit Kat flavors in past posts, but with over 80 flavors created to date (and more varieties hitting store shelves every year), the taste combinations that Japanese candymakers come up with are becoming increasingly bizarre.
Quick, guess what the most popular flavor of Kit Kat is in Japan right now. Go on, take a wild guess.
Did you guess original? Strawberry? Green tea? Believe it or not, the top-selling variety of Kit Kat in Japan is soy sauce [pictured above]. But what may be even harder to believe is that soy sauce isn’t even close the the most unusual flavor available in Japan today.
At the moment, just 19 varieties are currently available in Japan. Here just a quick run down of some of the flavors (past and present), arranged by category:
Sweet: Berry wine, golden peach, custard pudding
Savory: Grilled corn, miso, sweet potato, jacket baked potato with butter
Beverage-inspired: Ramune soda, Earl Grey tea, caramel macchiato McFlurry
Weird: Camembert cheese, pounded soybean paste, lemon vinegar
So what’s the secret to the success of the Kit Kat brand in Japan? It turns out that the answer is part marketing and part linguistic coincidence. Kit Kat is very similar to the phrase “kitto katsu”, which is a common sentiment of good luck (the phrase literally means “You shall surely win!”). Because of this, Kit Kats have become a small good luck charm given out to students taking school entrance exams.
The other half of the Kit Kat success story has to do with marketing. Capitalizing on the Japanese tendency to “Catch ’em all”, varieties of Kit Kats are quickly introduced and then pulled from the market to increase demand. In addition, certain varieties of Kit Kats are based on regional tastes, and are not always available nationwide.
For example, in the far north of the country, flavors currently offered include yubari melon and the previously mentioned grilled corn. Meanwhile, candy lovers visiting the southernmost tip of the Japanese islands can find limited edition flavors such as red potato and yuzu citrus.
personally I found these various flavor very interesting & they are, most of time, tasty.
otherwise the company won't take risk to commercialize them.
just be curious & have a bite, you will find them delicious too 🙂
;-; I WANT ONE!
I'm missing the kit kat cheese cake, I loved that one!
Wow that commercial chick was horrible. It was like she was the person in the painting called the scream. Whats with the sound affects?
I've tried Ginger Ale – meh and Caramel pudding – yum
Y yo que tengo que luchar para conseguir un mundano Kit Kat normal
are these chocolate flaovrs? i don't how grilled corn can taste like candy
So interestind and gross at the same time!
Wow…That is strange..
the best kit-kat i ever had was the cherry blossom/ green tea one <3 <3 <3
it was so delicious!
i love the soda pop kitkat!!! wasabi was quite weird…
love the green tea. check out snackertainment.com for some reviews
Mango is awful, but the apple ones were great!
among these, i did taste the green tea! delicious!
they look good
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Now I have to add 'go Kit Kat shopping' along with 'visit ice cream theme park' and 'buy as many bizarre bath salts as possible' to my list of must dos on my trip later this year. I don't know whether to thank you , or cry.
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How bizarre! Methinks I’ll just stick to plain chocolate… :p
awesome, I want to try some.
no this cant be real I don’t belive it my mind is completly blown right now.
Wasabi is the shit.
this is really cool and I want to try all these flavors! a friend brought Scoop and I blueberry white chocolate kit kats and they were SOOOOOO GOOD!
We have a tonne of reviews of weird Japanese Kit Kats on our youtube channel: http://www.youtube.com/crazyfromkong.