Over the years, a plethora of strangely flavored snacks and drinks have been released out of Japan: burger flavored chips, sushi tacos, veggie-flavored Kit Kat bars, Pepsi Ice Cucumber (flavored like a cucumber), and now the new bean flavored Pepsi Azuki.

Azuki_Pepsi_On-Sale

Pepsi Azuki is based off the azuki bean, which is an extremely popular bean grown in East Asia, especially China and Japan.

Azuki-Beans

When the average person thinks about beans, they probably conjure up the image of a greasy  burrito. For the Japanese, however, beans are more commonly associated with desserts like baked buns, Kit Kat bars, ice cream, and even cakes.

Azuki-Cake

Suffice it to say, beans are to the Japanese what beer is to men: a great addition to any snack. It makes sense then that Pepsi would choose to offer it as a soda pop flavor in Japan.

AzukiPepsi

Taste testers at CNNGO revealed that despite its pinkish red hue—which may lead some to think it tastes like strawberry cola—the Azuki basically tastes like a barely carbonated Pepsi with a tiny tinge of sweetness and a noticeable aftertaste of Azuki bean. As for the smell, Japanese Snack Reviews eloquently stated that, “It smells like barf.”

Apparently, Pepsi’s goal is to simulate the sensation of having eaten Azuki beans, while also adding a minute caffeine buzz and a major case of sinuses. Will it last or fade away like a fad?

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V Saxena
I hail from Raleigh, North Carolina. I was raised in America and intend to bring up my children as proud Americans because I am defined by neither my past nor the color of my skin, but rather by the path I choose to take in life. It is this option to be who and what I want that has me so enamored with my Mother country: the United States of America. For more information, please visit http://conservativenewsfeed.com.