A recent study performed by Kowa, the manufacturer of the new, over-the-counter Lady Guard pills, claims that the constant need to always be near a bathroom profoundly affects the quality of life among Japanese women of all ages.
They go on to say that this eternal quest is a cause of undue stress and bladder hypersensitivity.
But what if there was some magical pill that could take all their worries away… well there is.
How does this anti-pee medication work?
These 9mm (about 2/5ths of an inch) size pills are designed to fit precisely down a lady’s small throat and when taken three times a day, its active ingredient, flavoxate, which at one time was only available through a doctor’s prescription, goes to work right away.
According to Kowa’s recent study, which involved over 1,000 women, about 60% reported that they usually went to the bathroom about 8 times a day and more than once during the night.
Lady Guard represents the very first over-the-counter medication available in Japan for alleviating the problem of frequent urination.
Kowa claims the product is very convenient when one is considering long outings, extended work periods or lengthier periods of sleep in between “frequent urination” bouts.
The Kowa website has a small-print disclaimer concerning who should use Lady Guard and under what circumstances, but one can only wonder if there really is a bladder problem and if there is, can it simply be cured by an over-the counter pill?
Let’s face it; urination is the natural body function of all living things. Should it be touted as a problem and something to “be corrected?”
Is Kowa inflating the need and effectiveness of Lady Guard by stating that worry about urination can cause stress and bladder hypersensitivity? Is this plain media hype using women as advertising targets for a placebo product?
Each potential female consumer must judge for herself whether Lady Guard will improve the quality of life. In the last century, snake-oil salesmen and magic elixirs offered a panacea of cures and treatments for everything that ails.
Does Lady Guard work?
Maybe, maybe not, but one thing is for sure: