The Hong Kong Fashion Week for Spring/Summer 2010, one of Asia’s largest fashion events, took place at the Hong Kong Convention and Exhibition Center recently.

Running from the 6th to the 9th of July, this annual event is a meeting point for designers and manufacturers from all parts of Asia where they can show off their latest inventions and ideas.


The event itself was organized by Hong Kong Convention and Exhibition Center where buyers and sellers in the fashion industry can showcase upcoming trends in the industry.

All the fashion paraphernalia are categorized into sections according to various interest groups and thus, you get fashion zones like Intimate Wear, Brand Name section, Children’s Wear, Fabrics and Yarn, Fashion Gallery as well as numerous other zones.

A lot of the sections also host Fashion Shows to highlight their latest innovations. Here is a glimpse of the rather creative designs that were displayed at the show:


The Cthulhu waits dreaming and someone’s muse has tapped into this wave length. This Lovecraftesque design may not have been directly inspired by the Cthulhu phenomenon but it certainly comes close to epitomizing “The Thing That Should Not Be Named”.


Is it the in-demand apparel of a modern day Cult leader? Or is it in fact a tribute to Phantom of the Opera? Whatever the case, this loose fitting outfit with the never-ending sleeves is possibly best suited for Halloween.

Kite Runner

It appears to be an earnest way to combine one’s two favorite pastimes – bird watching and kit flying. Hence, the kite-like jacket that wins over like-minded hobbyists and fake bird that attracts confused birds.

And, as the finishing touch, the designer has created a decorative mouth piece for presumably gagging purposes.


This is another unintentional tribute to a cult classic. The gooey round bits colored in blood red can only be a homage to The Blob. A more macabre interpretation would be a gory translation of a head-first birth.


With this creation, the traffic guards ushering in planes will not be underrepresented anymore. That would be the only logical explanation for an outfit that couples elbow paddles with a vest made of tassels.

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Shinigami (A. K. Goemans) is a Netherlands-based writer who is into horror movies, computer games and manga. She lived in different parts of Asia and Africa before settling down in the Netherlands.