Sky News reports that the Japan Tobacco Company has launched a new ‘fizzy’ drink called Unagi Nobori or ‘Surging Eel’. The drink went on sale this month during the country’s eel-eating season.
The yellow-colored fizzy drink contains extracts from the head and bones of eel plus five vitamins that are contained in the fish. It’s said to be the best way to stay cool in hot weather.
“It’s mainly for men who are exhausted by the summer’s heat,” said company spokesman Kazunori Hayashi.
Eel is a sought after delicacy in Japan often prepared in a style called ‘kaba-yaki’ in which it is broiled and covered in a sweet sauce.
The drink costs about one-tenth as much as broiled eel but is said to have a similar flavor.
I suppose the next step will be to use it as a mixer with rice wine and offer it as liquid fish cakes.
(link)
Latest posts by Super Sied (see all)
- There’s Something Fishy In That Soda - August 8, 2008
- The Best ‘Crap’ Museum - July 4, 2008
- Dogs Get Ringtone Only They Can Hear - June 25, 2008
darkwing duck
what about this drink Coolpis or Black Vinegar Juice
searching
I have looked everywhere for this drink in Tokyo and Kyoto, anyone know where to find it?
camille
I hope you want this drink for a joke.
KG
And I was just getting over Pocari Sweat.
mark.
If it isn’t sweet, I’d probably like it — or even just slightly sweet would be okay. Whenever I try to buy dried squid snacks at Chinese groceries, they’re always disgustingly sweet, sweeter than most candy. What gives? Are we heading for epidemic obesity in Asia, with all this sugar?
KG
None of the dried squid treats I’ve tried here in Korea are sweet. Is sweetening them a Chinese thing?
Ophelia
Uh…
I think I’ll stick to calpis water and
pocari sweat thank you =)
And what’s with the mildly sexist
remark about “It’s mainly for men
who are exhausted by the summer’s heat,â€
Only for men now?
Izzy
theres lots of sexist undertones in japan, they offer a range of dark chocolate pocki named " Pocki for men"
beats by dre store
who are exhausted by the summer’s heat,”
beats by dre store
they offer a range of dark chocolate pocki named " Pocki for men"
Beats Studio Red Sox
Great, I like, thank you for sharing a lot of unique place, to an article in
test
Quality articles is the crucial to attract the users to visit the web page, that’s what this website is providing.