In Japan, business is war.
And nowhere is this truer than in the gaming industry where every game developer tries to outsmart (and thereby, also outsell) the next rival, by coming up with innovative ways of doing business.
If you go up to the fifth floor of the recently-opened megastore (September 2007) of the Japanese electronics retailer, Sofmap, in the heart of the Akihabara shopping district, you’ll be greeted with not the regular pile of fliers and brochures, but life-sized cardboard cutouts fitted with ginormous silicone-breasts draped in sexy lingerie.
And what’s more, they’re meant to be fondled.
A large sign that reads, â€œSqueeze All You Want,â€ actually tells a buyer that’s it quite all right, to cop a feel.
What could happen next is that you may want to fill out that (pre) order form, before you exit the store.