Coca-Cola never fails to come up with novel marketing strategies for their products. In South Korea, an interactive vending machine is placed in the middle of what seems to be a shopping mall, where lots of people come and go.
Working like a Dance Revolution machine, one simply has to imitate the dance moves executed by the models on the screen. How well you copy the dance determines the amount of Coke you get for free.
With Hallyu idol group 2PM as the endorsers, more and more people are lining up to try their luck.
What a brilliant idea!
Check this video out: