Store Forced to Change Its Offensive Name

Posted on September 16, 2012

The hope of two Indian businessmen’s getting their store famous succeeded … but not exactly the type of fame they’d wished for.

Naming their clothing store “Hitler” and including a swastika in their brand design caused an uproar — not only in India, but in other countries as well.

Store Forced to Change Its Offensive Name picture

Their clothing line quickly gained notoriety after the store received criticism and protests from Britain, the U.S., Germany, and Israel. Some Jewish groups even visited the store to express their feelings about the chosen name and imagery.

This political pressure made the two businessmen back down from their ill-thought scheme and to come up with a new store name. At first, they even feigned ignorance of using “Hitler” as their store name, saying that they named it after their “strict uncle,” but the Swastika gave them away, making everyone assume that the use of the name was intentional.

“We received at least 10 phone calls every day from the U.S., the UK, Dubai, Germany and Israel. It was getting very annoying, as many of these people called at odd hours,” Rajesh Shah said.

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Store Forced to Change Its Offensive Name picture

Genevieve Baxa

Genevieve Baxa is a college student living in the Philippines. She has a great passion in writing, especially in writing short stories. This unpredictable lady loves everything about East Asia. She is enthralled by the culture and fashion of these countries. She also loves everything about children; teaching them; taking care of them; and playing with them. In addition to that, Genevieve especially loves to go on Mission Trips and serving different kinds of people. Above everything else, she is a lady who fears her God.
Store Forced to Change Its Offensive Name picture
Store Forced to Change Its Offensive Name picture

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Curtis Plumstone Associates
Curtis Plumstone Associates

I remember going on holiday to Italy and staying at a popular resort called Lido Di Jesolo. One end of the resort was favoured by the German holiday makers and there was a shop selling German food and wine. I couldn't believe it but there were bottles of wine clearly depicting Hitler on the label and and showing the swastika etc. I can't believe that most of the German holiday makers would have been that thrilled to see it either.