Chinese Shoppers Take IKEA’s “Try Before You Buy” an Extra Mile
IKEA is known for its home furnishings. But in some parts of China, a number of residents consider IKEA their second home — a refuge where they can just chill out and relax.
A Netizen identified as @薇薇诺诺2661317325 posted some pictures online that show people feeling too much at home at the local IKEA. Some of them were even soundly asleep.
This story is not actually new. It dates back to 2007, when we featured a related story.
What surprises me is that, for almost five years, IKEA’s management continues to let people do these kinds of things.
Yan Wang, IKEA’s marketing PR specialist, said, “We encourage everyone to try before making a purchase … We usually don’t hustle a shopper away. We will remind him only if he has lay in a display bed long enough to affect another shopper who waits to try the bed.”
However, some customers, as well as some staff members, are not happy with this.
“Some really ungraceful and unseemly sleep positions will affect how shoppers perceive our product, to the point in which they decide not to buy it,” a worker said.
Ms. Xu, a customer, added, “I really don’t understand why someone would want their children to take naps here. Anybody can lie here. I really wonder how much bacteria there is.”