Japan’s New Campaign: Let’s Love the Toilet
Posted on January 1, 2012
Japan is a sophisticated land of many odd fascinations.
Perhaps most enduring is the country’s love for robots in all of their cyber manifestations.
Somewhere up there on the list of Japan’s highly favored things, however, is the national preoccupation with the toilet.
This fascination is coupled with cutting-edge, serious research, symposiums, antique toilet museums, solid 24-carat toilets and even official days designated to “honor[ing] the commode.”
In a rather gross but most sincere attempt to save the planet, the Japanese Toilet Institute has launched a campaign to make people more aware of how much toilet paper they use to clean themselves and to teach toilet etiquette, which concerns the proper way to leave the toilet for the next person.
The campaign is called Let’s Love the Toilet, and it was prompted by a study that revealed that men use an average of 52 inches of paper per toilet visit, while women use an average almost 39 inches.
While this information may seem rather strange and highly questionable, it does reflect the nation’s need to save trees by cutting back on paper consumption, even though the last thing on one’s mind when entering even the most sophisticated commode is saving the planet and living a greener life.
In conclusion, the Let’s Love the Toilet campaign addresses three fundamental truths worthy of thought before flushing: one, use toilet paper with care; two, always think about the next person; and three, help save the Earth, starting with toilet use.
Heavy responsibilities for all citizens of the world.
Still, a noble perspective; maybe even a royal flush, no?