Police in Chiba Prefecture arrested three men this month on suspicion of violating Japan’s Medical Practitioners Law by providing coffee enemas without the proper medical qualifications, according to local media reports.
Chikayoshi Hishiki (55) and two associates offered coffee-based enemas as a beauty treatment at their now-defunct alternative medicine clinics, according to leading daily Sankei Shimbun.
The three suspects denied any wrongdoing, claiming they only provided the equipment and cleaned up afterwards, while the clients themselves administered the procedure, the report said.
Some Japanese have become interested in filling their bums with java, believing they have discovered a secret dieting technique used by celebrities in the US and Europe.
George & Oliver Co., a Tokyo-based online marketer of health and beauty products, has jumped on this movement, offering do-it-yourself coffee rectal infusion kits for 9,240 yen (approx. $110).
The kit includes an enema bag, a tube of gel and six cans of “Café COLON” coffee, which is unlikely to become a Starbucks coffee-of-the day anytime soon.