Japanese Shaving Commercials: How Weird Can You Get?

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Given the differences in pop cultural outlooks and philosophies between the Orient and the western world, there is still the idea of the ridiculous to consider when it comes to the universality of that particular word.

Japanese pop culture may seem bizarre to outsiders, but for some companies marketing products to Japanese consumers, the agenda is about as clear as mud and it surely appears that the battle cry is: the weirder the better.

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Far out only barely applies to some Japanese shaving commercials made by Schick Protectors III. While one video disaster could be explained away as a lapse in judgment, a cluster can only be justified as the result of a definite marketing strategy.

It was once said that President John Kennedy shaved in his morning shower to save time. While that could aptly be termed multi-tasking, skydiving and/or boxing and shaving are contrasting ideas that like peaches served over broccoli probably shouldn’t occur at the same time. And yet…they do.

While there is probably some logic indicated in the video below about skydivers being human beings who need to shave like everyone else or some such message, being able to skydive and shave without mistaking a cheek for a jugular vein seems an obscure ability.

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What on earth could it prove? The diver is circus material? What it has to do with the sanity of the shaver and the quality of the Schick Protector III razor is obscure at best.

Perhaps we are all reading the message wrong. Maybe they really are ads for the plane these guys dive out of?

Maybe, maybe not.

But that makes more sense than making the advertisement about the Schick Protector III Razor.

That is unless using the Schick Protector III Razor prevents you from smashing your head into the ground.

Maybe we all missed that?

Or maybe the whole thing just missed.

What do YOU think about this?

(Link)

Japanese Shaving Commercials: How Weird Can You Get? picture

MDeeDubroff

M Dee Dubroff is the penname of this freelance writer and former teacher originally from Brooklyn, New York. A writer of ghostly and horror fiction, she has branched out into the world of humorous non fiction writing and maintains eight web sites covering a wide variety of topics. She also…
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Rossou
Rossou

YAY. That made my day.

Alex
Alex

Yeah, it's about the product being able to "slide" really well, to shave and not cut given even extreme conditions. When he lands, he asks the other guys, "Did it cut???" and the happy response is of course in the negative.

evawanlign
evawanlign

i think the product is being sold with comical appoarch and not the other -sexual- appeal

Jonny
Jonny

I think the message was that even in such turbulent conditions, the diver was able to shave without hurting himself, thus 'proving' the 'protection' that the product gives. (notice that the wind blowing his cheeks up made it even more difficult to perform the shave) Of course, I don't deny it's a real wacky way to bring across that message, but that's why we love the Japs, right?

zed paul
zed paul

no worst than a talking baby pushing an online trading company. i think the product is being sold with comical appoarch and not the other -sexual- appeal