Japan has somehow managed to combine two of the greatest vices in the world into one affordable package: cigarettes and beer.
Nothing says weird like a two pack of “ice mint” Marlboro cigarettes (I presume that’s methol), a can of what presumes to be beer, and an American cowboy enjoying what appears to be a cup of coffee on the packaging. The cost is 640 yen, which translates to just under $7, making this one Hell of a deal. If sold here, it would cost at least $15, and the beer would probably suck.
If sold here and at the Japanese price, it would be the defacto purchase for most college students. Make the beer Pabst Blue Ribbon and it would sell like hotcakes.