Japan’s Strangest Kit Kat Flavors

Posted on March 18, 2010

We’ve touched on some of the more exotic Japanese Kit Kat flavors in past posts, but with over 80 flavors created to date (and more varieties hitting store shelves every year), the taste combinations that Japanese candymakers come up with are becoming increasingly bizarre.

Quick, guess what the most popular flavor of Kit Kat is in Japan right now. Go on, take a wild guess.

Japans Strangest Kit Kat Flavors picture

Did you guess original? Strawberry? Green tea? Believe it or not, the top-selling variety of Kit Kat in Japan is soy sauce [pictured above]. But what may be even harder to believe is that soy sauce isn’t even close the the most unusual flavor available in Japan today.

Japans Strangest Kit Kat Flavors picture

At the moment, just 19 varieties are currently available in Japan. Here just a quick run down of some of the flavors (past and present), arranged by category:

Sweet: Berry wine, golden peach, custard pudding

Savory: Grilled corn, miso, sweet potato, jacket baked potato with butter

Beverage-inspired: Ramune soda, Earl Grey tea, caramel macchiato McFlurry

Weird: Camembert cheese, pounded soybean paste, lemon vinegar

So what’s the secret to the success of the Kit Kat brand in Japan? It turns out that the answer is part marketing and part linguistic coincidence. Kit Kat is very similar to the phrase “kitto katsu”, which is a common sentiment of good luck (the phrase literally means “You shall surely win!”). Because of this, Kit Kats have become a small good luck charm given out to students taking school entrance exams.

The other half of the Kit Kat success story has to do with marketing. Capitalizing on the Japanese tendency to “Catch ‘em all”, varieties of Kit Kats are quickly introduced and then pulled from the market to increase demand. In addition, certain varieties of Kit Kats are based on regional tastes, and are not always available nationwide.

For example, in the far north of the country, flavors currently offered include yubari melon and the previously mentioned grilled corn. Meanwhile, candy lovers visiting the southernmost tip of the Japanese islands can find limited edition flavors such as red potato and yuzu citrus.

Japans Strangest Kit Kat Flavors picture

Sources: 1 2 3

Japans Strangest Kit Kat Flavors picture
Tucker is a freelance writer based in New England. She writes for numerous websites, and is the co-host of T & T's Bad Booze Review.
Japans Strangest Kit Kat Flavors picture

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24 comments
Spencer Douglass
Spencer Douglass

We have a tonne of reviews of weird Japanese Kit Kats on our youtube channel: www.youtube.com/crazyfromkong.

Carolyn Williams
Carolyn Williams

this is really cool and I want to try all these flavors! a friend brought Scoop and I blueberry white chocolate kit kats and they were SOOOOOO GOOD!

Tpot Winefire
Tpot Winefire

no this cant be real I don't belive it my mind is completly blown right now.

Maura C. Smith
Maura C. Smith

How bizarre! Methinks I'll just stick to plain chocolate... :p

Online Japanese Candy Store in US
Online Japanese Candy Store in US

Wow, wonderful blog layout! How lengthy have you ever been blogging for? you made running a blog look easy. The entire look of your website is magnificent, let alone the content!

healthehelen
healthehelen

Now I have to add 'go Kit Kat shopping' along with 'visit ice cream theme park' and 'buy as many bizarre bath salts as possible' to my list of must dos on my trip later this year. I don't know whether to thank you , or cry.

The best place to buy good luck charms jewellery
The best place to buy good luck charms jewellery

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joji
joji

among these, i did taste the green tea! delicious!

Kitsumi
Kitsumi

Mango is awful, but the apple ones were great!

bill
bill

love the green tea. check out snackertainment.com for some reviews

khristine
khristine

i love the soda pop kitkat!!! wasabi was quite weird...

Gloria!
Gloria!

the best kit-kat i ever had was the cherry blossom/ green tea one <3 <3 <3 it was so delicious!

Someone
Someone

Wow...That is strange..

fred armison
fred armison

are these chocolate flaovrs? i don't how grilled corn can taste like candy

Cloc Franco
Cloc Franco

Y yo que tengo que luchar para conseguir un mundano Kit Kat normal

Rachael
Rachael

I've tried Ginger Ale - meh and Caramel pudding - yum

Dan
Dan

Wow that commercial chick was horrible. It was like she was the person in the painting called the scream. Whats with the sound affects?

Dman
Dman

I'm missing the kit kat cheese cake, I loved that one!

ctmn
ctmn

personally I found these various flavor very interesting & they are, most of time, tasty. otherwise the company won't take risk to commercialize them. just be curious & have a bite, you will find them delicious too :)