Japan Introduces Veggie KitKat

Posted on September 3, 2009

An unusual pairing between Nestle Japan and Ito En has seen the release of a vegetable flavored confectionery called KitKat Enhancement Vegetables. Launched on 24th August, this strange snack offers apple-carrot flavored sap squashed between chocolate covered wafers.

Japan Introduces Veggie KitKat picture

This is not the first time weird ingredients have been mixed together for a chocolate snack.

In fact, Japan is well-known for its bizarre confectionery adaptations where the country has at least 81 types of Kit Kat available.

Some of these blends include the green tea flavored Maccha Milk Kit Kat and strong smelling Red Azuki Bean Kit Kat.

As the name suggests, the latter contains generous helpings of bean which is smothered in chocolate.

Until the invention of this carrot-apple experiment, the unofficial weirdest chocolate of the year award usually went to the Yubari Melon Kit Kat, a confectionery made of sticky melon pulp.

Link (1 2 3)

Japan Introduces Veggie KitKat picture

shinigami

Shinigami (A. K. Goemans) is a Netherlands-based writer who is into horror movies, computer games and manga. She lived in different parts of Asia and Africa before settling down in the Netherlands.
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11 comments
Cat
Cat

I've had wasabi flavored KitKat before...lol. This probably won't be that bad.

Victor
Victor

Hey, I was in Japan two weeks ago and tried it!!!! It tastes really good... although a bit artificial... it doesn't really taste neither like carrot or apple... just some kind of "fruity" sweet flavor, but's okay. The paste is orange, it was the first time I ate an orange chocolate!

Mel
Mel

This one is actually really nice, my favourite of about 10 weird flavours sampled so far

Izzy
Izzy

I had a pumpkin flavored white chocolate bar last time I was in japan. It was a Halloween special release, I think. Tasted a little like earwax hahah

Nancy
Nancy

It had more of an apple flavor but there were hints of carrot if you sucked the chocolate long enough. i bought it at www.napajapan.com

PAMELA
PAMELA

THANKS FOR THE SITE

Milli
Milli

that actually sounds pretty good... we eat chocolate and strawberry's, why not chocolate and apple-carrot? vegetables with sweets are really common in japan, though the most common is sweet bean curd or miso. :9 one day i am so moving to japan and eat a tub of it.

Pamela Black
Pamela Black

WELLL THIS IS FROM ONE THAT ATE CHOCOLATE COVERED ANTS,BEES,CATIPILLERS,AND ROASTED GRASSHOPPER (DANIAL WAS POPULAR THEN).I AM WILLING TO TRY IT.ATLEAST IT IS BETTER THEN DOG

Crystal
Crystal

Carrot- apple... I'd try it, probably taste like crap, but really, how bad can it be to be worse then a chocolate bar dipped in ketchup?