Japan Introduces Veggie KitKat

An unusual pairing between Nestle Japan and Ito En has seen the release of a vegetable flavored confectionery called KitKat Enhancement Vegetables. Launched on 24th August, this strange snack offers apple-carrot flavored sap squashed between chocolate covered wafers.

Veggie KitKat Japan Introduces Veggie KitKat picture

This is not the first time weird ingredients have been mixed together for a chocolate snack.

In fact, Japan is well-known for its bizarre confectionery adaptations where the country has at least 81 types of Kit Kat available.

Some of these blends include the green tea flavored Maccha Milk Kit Kat and strong smelling Red Azuki Bean Kit Kat.

As the name suggests, the latter contains generous helpings of bean which is smothered in chocolate.

Until the invention of this carrot-apple experiment, the unofficial weirdest chocolate of the year award usually went to the Yubari Melon Kit Kat, a confectionery made of sticky melon pulp.

Link (1 2 3)

By shinigami on 03-09-2009

« Go to post archive

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Comments (10)

  1. Comment by Ryan Lee Hannant

    September 4th, 2009 at 12:22 pm

    Apple- carrot?
    Hmmm….mmmmmm….hmmmm
    No.

  2. Comment by Crystal

    September 4th, 2009 at 1:16 pm

    Carrot- apple… I'd try it, probably taste like crap, but really, how bad can it be to be worse then a chocolate bar dipped in ketchup?

  3. Comment by Pamela Black

    September 4th, 2009 at 5:19 pm

    WELLL THIS IS FROM ONE THAT ATE CHOCOLATE COVERED ANTS,BEES,CATIPILLERS,AND ROASTED GRASSHOPPER (DANIAL WAS POPULAR THEN).I AM WILLING TO TRY IT.ATLEAST IT IS BETTER THEN DOG

  4. Comment by Milli

    September 4th, 2009 at 10:46 pm

    that actually sounds pretty good… we eat chocolate and strawberry's, why not chocolate and apple-carrot?

    vegetables with sweets are really common in japan, though the most common is sweet bean curd or miso.
    :9 one day i am so moving to japan and eat a tub of it.

  5. Comment by Trish

    September 4th, 2009 at 10:51 pm

    bleah

  6. Comment by Nancy

    September 5th, 2009 at 10:28 pm

    It had more of an apple flavor but there were hints of carrot if you sucked the chocolate long enough.
    i bought it at http://www.napajapan.com

  7. Comment by PAMELA

    September 6th, 2009 at 12:39 am

    THANKS FOR THE SITE

  8. Comment by Izzy

    September 7th, 2009 at 2:32 am

    I had a pumpkin flavored white chocolate bar last time I was in japan. It was a Halloween special release, I think. Tasted a little like earwax hahah

  9. Comment by Mel

    September 15th, 2009 at 11:23 am

    This one is actually really nice, my favourite of about 10 weird flavours sampled so far

  10. Comment by Victor

    October 8th, 2009 at 1:29 pm

    Hey, I was in Japan two weeks ago and tried it!!!! It tastes really good… although a bit artificial… it doesn't really taste neither like carrot or apple… just some kind of "fruity" sweet flavor, but's okay. The paste is orange, it was the first time I ate an orange chocolate!

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>