Hong Kong Fashion Week… Was a Little Weird

Posted on August 28, 2009

The Hong Kong Fashion Week for Spring/Summer 2010, one of Asia’s largest fashion events, took place at the Hong Kong Convention and Exhibition Center recently.

Running from the 6th to the 9th of July, this annual event is a meeting point for designers and manufacturers from all parts of Asia where they can show off their latest inventions and ideas.


The event itself was organized by Hong Kong Convention and Exhibition Center where buyers and sellers in the fashion industry can showcase upcoming trends in the industry.

All the fashion paraphernalia are categorized into sections according to various interest groups and thus, you get fashion zones like Intimate Wear, Brand Name section, Children’s Wear, Fabrics and Yarn, Fashion Gallery as well as numerous other zones.

A lot of the sections also host Fashion Shows to highlight their latest innovations. Here is a glimpse of the rather creative designs that were displayed at the show:


The Cthulhu waits dreaming and someone’s muse has tapped into this wave length. This Lovecraftesque design may not have been directly inspired by the Cthulhu phenomenon but it certainly comes close to epitomizing “The Thing That Should Not Be Named”.


Is it the in-demand apparel of a modern day Cult leader? Or is it in fact a tribute to Phantom of the Opera? Whatever the case, this loose fitting outfit with the never-ending sleeves is possibly best suited for Halloween.

Kite Runner

It appears to be an earnest way to combine one’s two favorite pastimes – bird watching and kit flying. Hence, the kite-like jacket that wins over like-minded hobbyists and fake bird that attracts confused birds.

And, as the finishing touch, the designer has created a decorative mouth piece for presumably gagging purposes.


This is another unintentional tribute to a cult classic. The gooey round bits colored in blood red can only be a homage to The Blob. A more macabre interpretation would be a gory translation of a head-first birth.


With this creation, the traffic guards ushering in planes will not be underrepresented anymore. That would be the only logical explanation for an outfit that couples elbow paddles with a vest made of tassels.

Link (1 2 3 4)



Shinigami (A. K. Goemans) is a Netherlands-based writer who is into horror movies, computer games and manga. She lived in different parts of Asia and Africa before settling down in the Netherlands.
« Go to post archive

34 thoughts on “Hong Kong Fashion Week… Was a Little Weird

  1. kie

    @pacat: You know people don’t actually wear these, right? This isn’t a ready-wear line, it’s kind of like a haute couture line. Basically, designers put on the wackiest, most avant-garde looks on the runway for these shows, then they design ready-wear inspired by those avant-garde looks. :p

  2. Anita Nelson

    Overall theme seems to be metamorphasis with cocoon to moth or butterfly ~ showing both sides at once. Beauty from the inside out. Showing inside and outside at the same time. Looking for thing layers to be prevalent in the ready-wear line.

  3. Anon

    @kie: I think I could make something just as "avant-garde". I believe there are 2 types of avant-garde designers, those who make it to the institution before they become famous for their insanity, and those who have gone so far there is no saving.

    @Anita Nelson: Making structure of chaos, an ability I admire.

  4. pacat


    1. akira

      Building a structured grment may not be that difficult, but it does take time to learn to make, whether it is ugly or not is your opinion, but making it is a different story. I highly doubt your kids could make something like this.

  5. hazel

    Wow! I like them! Really cool and fresh.

    Oh come on people! Haven't you seen fashion show pics before? These clothes are not meant to be worn on the streets — more on an exercise in imagination for the designers!

  6. Randy Smith

    Hong Kong Fashion Week is ok but look at these pictures. Is it looking cool? Do you think someone would like to use these kind of fashion stuff. I don't really like it but if they spend some time on some worthy and good looking stuff, then it will make a good deal for the market dealers.

  7. yiqiW

    roflmao at design second and third, they seem to incorporate my art theme.xD

    Although, I personally like the fresh feeling design one exhibits, I can definately see those pink and orange foral themes being used throughout Spring time here, especially when horse racing season starts.

    @pacat, sure ANYONE can design some wacky costume, but it takes time and effort to create pieces like those. As with any fashion/art exhibition, the designers first must create a theme, then having their works follow that theme. For all we know, each design may have some deep meanings towards it.

    *note to all, remember this before judging these pieces, the designers designed and hand created every piece….thats something not everyone can do.

  8. insaner

    art. define art. ugly or beautiful, art or not, it's a matter of perspective but my brain tells me ugly is the word. i agree with pacat.

  9. irianne powers

    This is a little weird fashion but then I like the fabrics that were being used here because the colors and quality are so recognizable and stunning. The designs are amiable as well. I like to wear high quality fabrics since it gives me comfort. I learned this fashion tip from image consulting group@866-565-7541

  10. Then there was V

    Why couldn't I stop laughing ?? Anyone else read the article and then see the picture and couldn't stop laughing..

  11. luciyahelan

    Realy, Hat’s off. Well done, as we know that “hard work always pays off”, after a long struggle with sincere effort it’s done. This action proof to be a win, win situation. This is a true art
    work, which will be a success story.There’s usually a good bunch of talent nominated- they just don’t usually win.
    Fashion News

  12. luciyahelan

    Realy, Hat’s off. Well done, as we know that “hard work always pays off”, after a long struggle with sincere effort it’s done. This action proof to be a win, win situation. This is a true art
    work, which will be a success story.There’s usually a good bunch of talent nominated- they just don’t usually win.
    Fashion News

  13. Sarah

    It seems that few people know what art and design are really about and only have ridicule to offer. Well done. You should be proud.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>