Japanese Man-Bras: Man-Boobs Not Required

Posted on August 13, 2009

In November, a Japanese lingerie company unveiled a new line of bras that quickly shot up to the top of the sales charts, making headlines in the process. The popular polyester garments, which are available in black, white, and pink, offer the wearer everything that might be expected from a well-designed bra: style, comfort, and maybe even some support.

Even if you technically don’t need to be wearing a bra for support.

Sound a little strange? Well, it could have something to do with the fact that these bras are designed for men. Yes, it’s true—once again, the world has a reason to marvel at Japanese creativity, which in the past has brought us such wonders as instant noodles, quartz wristwatches, and CD players.

Behold the Japanese man-bra:

Japanese Man Bras: Man Boobs Not Required picture

Wish Room, the company that sells the bras, introduced the special underwear not as an option for men who actually have real man-boobs, but rather as an attempt to cater to the desires of cross-dressing males all over Japan.

Wish Room’s immediate success seems to indicate that there are quite a few Japanese men who fit that description. Now, thanks to Wish Room, cross-dressers can get what they’ve been looking for without wandering through the women’s section in clothing stores.

“More and more men are becoming interested in bras,” said Wish Room’s executive director. “Since we launched the men’s bra we’ve been getting feedback from customers saying, like, ‘Wow, we’ve been waiting for this for a long time,’ so I think there was a substantial customer base that was waiting to see this kind of product.”

Masayuki Tsuchiya, Wish Room’s representative director, is one of those happy customers himself.

“I like this tight feeling,” Tsuchiya said, modeling a man-bra for which he had absolutely no practical use. “It feels good.”

Japanese Man Bras: Man Boobs Not Required picture

It’s been about eight months since Wish Room launched their special new product. Could this be an indication that we are looking at “a new trend for men in the 21st century,” as the man-bra-sporting reporter speculates?

So far, it looks like there’s plenty of “support” for that conclusion!

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7 comments
Donnie
Donnie

I think it is a great idea. I love wearing bras. All mine are womans bras, but they still fit and feel great. I hope "man bras" come to the US as I will buy them and wear them proudly!

wut
wut

There are no words...

Casey
Casey

Wow. We will see the power of advertising and social pressure with this product based on its success or failure. If they can convince enough men to wear something they don't need, and even more importantly PAY for it, we can understand to what extent the marketing products can be used to create artificial insecurities we never even had. Talk about smart though, if this does work, they could potentially expand their consumer base by 50%! Yet there is little risk, because if they fail they can re-label the product and sell them to Asian girls who are about the same size.

happyimpressed
happyimpressed

Cool, I am proud of those men who are confident enough to admit they like this product! Congratulations for the success!

Uncut
Uncut

... how can we take this guy seriously... really

pacat
pacat

Way too stupid to comment on