Coke Releases Green Tea Flavored Cola
Posted on June 4, 2009
Coca-Cola has been through many different iterations, including Classic, Diet New, Vanilla, Cherry, etc. But now in Japan, you can find a more natural flavor from a different drink – Green Tea.
The tea will hit stores on June 8. Its healthy antioxidants, called catechins, and slight green tea aftertaste are targeted at health-conscious young women in their twenties and thirties.
“We wanted to cater to people who are looking for something that tastes good but is also good for health and beauty,” said Coca Cola (Japan) Co. spokesman Katsuya Sato on Thursday.
While Coca-Cola is the leader in the Japanese cola market, it faces stiff competition from international rival Pepsi, who will release basil-flavored “Pepsi Shiso” later in June. They also face challenges in the domestic market, as manufacturers of non-carbonated bottled drinks like tea, coffee and fruit juice cut into Coke’s market share.