What’s in a barcode? More than you might imagine, when idealized through the eyes of some very creative Japanese artists.

You will be amazed at what can be done with a few straight lines and a push to think outside of a very ordinary box.

UPC symbols are ubiquitous and constant reminders that we are a civilization of consumers. Up until now, there was no distinguishing one from the other.

That’s all changed since a Japanese company named D-Barcode came up with some very creative and innovative ideas on how to make these uninteresting lines actually enjoyable to look upon.

It is said that barcodes are the bane of the modern graphic designer. Many distribution people compound the headache by insisting on conspicuous white rectangles, which may or may not fit the context involved. The changes are little and subtle, and yet at the same time, enormous.

Now picking up a bottle or box at the supermarket may bring a smile to your face, not because of a price reduction but rather form a funny unexpected face or form smiling back at you from the label on the back of the package.

This enhancement of the consumer experience is brilliant on many levels. But why keep talking? Check out these cool barcodes below and judge for yourself!

Happy barcodes!

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