There’s Something Fishy In That Soda
Sky News reports that the Japan Tobacco Company has launched a new ‘fizzy’ drink called Unagi Nobori or ‘Surging Eel’. The drink went on sale this month during the country’s eel-eating season.
The yellow-colored fizzy drink contains extracts from the head and bones of eel plus five vitamins that are contained in the fish. It’s said to be the best way to stay cool in hot weather.
“It’s mainly for men who are exhausted by the summer’s heat,” said company spokesman Kazunori Hayashi.
Eel is a sought after delicacy in Japan often prepared in a style called ‘kaba-yaki’ in which it is broiled and covered in a sweet sauce.
The drink costs about one-tenth as much as broiled eel but is said to have a similar flavor.
I suppose the next step will be to use it as a mixer with rice wine and offer it as liquid fish cakes.
(link)
By Super Sied on 08-08-2008
Comment by darkwing duck
August 8th, 2008 at 5:22 pm
what about this drink Coolpis or Black Vinegar Juice
Comment by searching
August 10th, 2008 at 12:04 am
I have looked everywhere for this drink in Tokyo and Kyoto, anyone know where to find it?
Comment by camille
August 12th, 2008 at 8:01 pm
I hope you want this drink for a joke.
Comment by KG
August 14th, 2008 at 5:52 am
And I was just getting over Pocari Sweat.
Comment by mark.
August 15th, 2008 at 10:55 am
If it isn’t sweet, I’d probably like it — or even just slightly sweet would be okay. Whenever I try to buy dried squid snacks at Chinese groceries, they’re always disgustingly sweet, sweeter than most candy. What gives? Are we heading for epidemic obesity in Asia, with all this sugar?
Comment by KG
August 19th, 2008 at 6:52 am
None of the dried squid treats I’ve tried here in Korea are sweet. Is sweetening them a Chinese thing?
Comment by Ophelia
September 30th, 2008 at 12:18 pm
Uh…
I think I’ll stick to calpis water and
pocari sweat thank you =)
And what’s with the mildly sexist
remark about “It’s mainly for men
who are exhausted by the summer’s heat,â€
Only for men now?
Comment by Izzy
September 7th, 2009 at 2:46 am
theres lots of sexist undertones in japan, they offer a range of dark chocolate pocki named " Pocki for men"