From Wikipedia:

Dekotora or Decotora (ãÆ’‡ã‚³ãÆ’ˆãÆ’©, dekotora), an abbreviation for “Decoration Truck”, is a loudly decorated truck found often in Japan. Dekotora commonly have neon or ultraviolet lights, extravagant paints, and shiny stainless or golden exterior parts. These decorations can be found on both the cab and the trailer, and not only on the exterior but also in the interior. Dekotora may be created by workers out of their work trucks for fun, or they may be designed by hobbyists for special events.

The trend is so big in Japan they even came out with a video game about it.

In late 2004, Shin Dekotora Densetsu was released, but Dekotora popularity goes back to the movie series that started in 1975, Truck Yaro (ãÆ’ˆãÆ’©ãÆ’Æ’ク野éÆ’Ž). The series featured a rebel trucker who drove his garishly decorated truck all over Japan.

Here is another video but it takes a few minutes to actually show the trucks. So pause it and let it load and skim through to the middle.

By Sun Tzu on 09-01-2007